Privacy Policy

Last Updated: December 31, 2025

Welcome to the website (the “Site”) of Soul Theory, L.L.C. (“Soul Theory, L.L.C.,” “Soul Theory,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and share Personal Data (as defined below) in connection with our Site and any other apps, software, tools, or services we provide (collectively, the “Service”), as further described in our Terms of Service.

Please read this Privacy Policy carefully before using the Service or submitting any Personal Data to Soul Theory. If you have questions, contact us. By accessing or using the Service, you agree to the practices described in this Privacy Policy. If you do not agree, you may not access the Site or use the Service. This Privacy Policy is incorporated into and forms part of our Terms of Service. Capitalized terms not defined in this Privacy Policy have the meanings set forth in the Terms of Service.

1. Types of Data We Collect

“Personal Data” means data that, alone or in combination with other information in our possession, could be used to identify you (e.g., name, email address, phone number, or physical address), as well as any other non-public information about you that is associated with or linked to such data. “Anonymous Data” means data, including aggregated and de-identified data, that is not associated with or linked to your Personal Data and does not identify you.

a. Information You Provide to Us

When you use our Service, update your account profile, provide feedback, make a purchase, or otherwise communicate with us, we may collect Personal Data you provide, including:

  • Contact and account information, such as your name, email address, phone number, username, and other information you choose to provide.

  • Professional information, such as company name and professional title.

  • Billing and shipping information, such as billing address, shipping address, and related transaction details.

  • Additional identifying information, such as date of birth, signature, or other information you submit through the Service.

  • Communication and submissions, including messages you send to us through contact, sign-up forms, surveys, purchase forms, and customer support inquiries. These may include customer service inquiries, messages intended for delivery recipients, and delivery instructions. We use this information to respond to your requests, provide support, and improve our Service and offerings.

  • User content and metadata, such as content you upload (including visuals, audio, or code) and related metadata.

  • Marketing and communication preferences, including your preferences for receiving communications about our activities, events, and publications, and information about how you engage with our communications.

  • Social Media Pages. We maintain a social media presence on platforms such as Twitch, Discord, TikTok, Instagram, and X (our “Social Media Pages”). When you interact with us through our Social Media Pages, we may receive personal information that you provide or make available through your privacy settings (such as your profile information). We may also collect any information you directly provide to us through those platforms. In addition, the companies that host our Social Media Pages may provide us with aggregated information and analytics regarding use of our Social Media Pages.

  • We may also collect other information you voluntarily provide that is not specifically listed here, and we will use it in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

b. Information Collected Automatically

As you navigate and interact with our Service, we may use automatic data collection technologies to collect and log certain information about your device and usage, including:

  • Usage Information. Information about how you use our Service, including browser type, Internet Service Provider (“ISP”) and associated geolocation, traffic data, clickstream data, and other communication data. We may store this information in log files. We us this information to analyze trends, administer and improve the Service, and tailor the user experience.

  • Cookies and Similar Technologies. Cookies are data files stored on your device that help us identify your browser or store settings and preferences. We use cookies and similar technologies (including web beacons, pixel tags, clear GIFs, and Web Bugs) to help you navigate efficiently, remember preferences, enable functionality, understand user activity, personalize your experience, and support analytics and advertising.

  • Do Not Track. We do not currently respond to or honor “Do Not Track” signals or similar mechanisms that indicate a preference to opt out of online tracking. For more information about Do Not Track, please visit http://www.allaboutdnt.com.

  • Analytics Services. In addition to the tracking technologies we place, third parties may place their own cookies or similar technologies when you use the Service. This may include third-party analytics providers, such as Google Analytics (collectively, “Analytics Services”), that help us understand how users use the Service, and third parties that deliver content or offers. Information generated by these technologies about your use of the Service (“Analytics Information”) may be transmitted to and processed by Analytics Services. We may receive reports based on this Analytics Information on an individual and/or aggregated basis, and we use these reports to improve the Service. Analytics Services may also share information where required to do so by law or where third parties process such information on their behalf. Each Analytics Service’s ability to use and share Analytics Information is governed by its own terms and privacy policy.

c. Information Collected from Third-Party Companies

We may receive information about you from third-party companies that offer products and/or services used in connection with our Service, or whose products and/or services may be linked from our Service. For example, third parties may provide us with information about your account or use of their services when you connect and integrate them with our Service. We may combine information we receive from third parties with information we have collected directly from you or through your use of the Service.

d. Personal Information We Collect from Publicly Available Sources

We may collect information about you that is publicly available from third-party networks and may combine that information with other information that we have previously collected from you or through your use of the Service.

2. Use of Your Information

a. How We Use Personal Data

We process your information to provide the Service, operate the Service, improve the Service, and personalize your experience. Specifically, we may use your information, as necessary and as permitted by applicable law, for the following purposes (or as otherwise described at the time of collection) to:

  • provide, operate, improve, and secure the Service;

  • facilitate the creation of, and secure, your account on the Service;

  • identify you as a user in our systems;

  • administer and manage the Service;

  • improve your experience when you interact with the Service;

  • create and derive insights from de-identified and aggregated information;

  • provide user support and respond to your requests, inquiries, and feedback;

  • investigate and address conduct that may violate our Terms of Service and/or internal policies;

  • identify, prevent, and address fraud, violations of our terms or policies, security incidents, technical issues, and/or other harmful, unauthorized, unethical, or unlawful activity;

  • comply with applicable laws, regulatory requirements, lawful requests, and legal process (including responding to subpoenas or requests from government authorities);

  • protect our rights, privacy, safety or property and/or those of you or others (including by pursuing or defending legal claims);

  • respond to inquiries related to employment opportunities or other requests;

  • send a welcome email to verify ownership of the email address provided when your account was created;

  • send administrative notifications, such as security, support and maintenance advisories; and

  • send newsletters, surveys, offers, event information, promotional materials, and other notices related to our Services or third parties' goods and services (subject to your choices when required by law).

b. Anonymous Data

We may create Anonymous Data records from Personal Data. We use this Anonymous Data to analyze request and usage patterns, improve our Services, and enhance Service navigation. We reserve the right to use Anonymous Data for any purpose and to disclose Anonymous Data to third parties in our sole discretion.

3. Disclosure of Your Information

We disclose your information as described below and as described elsewhere in this Privacy Policy.

a. Third-Party Service Providers. We may share your information with third-party service providers that help us operate, support, and improve the Service such as providers that: provide technical infrastructure services; conduct quality assurance testing; analyze how the Service is used; identify, prevent, and address unauthorized activity; provide technical and customer support; and/or perform other services in support of the Service. We may also access, preserve, and disclose information if we believe it is reasonably necessary to protect our rights or property, or the rights, property, or safety of others.

b. Affiliates. We may share some or all of your information with our subsidiaries, joint ventures, or other companies under common control (our “Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

c. Corporate Restructuring. We may share some or all of your information in connection with, or during negotiations of, any merger, financing, acquisition, dissolution, bankruptcy, or other transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or part of our business or assets. If another company acquires our company, business, or assets, that company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy.

d. As Legally Required. Regardless of any choices you make regarding your information, we may disclose your information we believe in good faith that such disclosure is necessary: (a) in connection with any legal investigation; (b) to comply with applicable laws or to respond to subpoenas, warrants, or other legal process served on us; (c) to protect or defend the rights or property of Soul Theory or users of the Service; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.

e. Other Disclosures. We may also disclose your information to: (i) fulfill the purpose for which you provide it; (ii) carry out any other purpose disclosed to you at the time you provide it; or (iii) with your consent.

4. Third-Party Websites

Our Site may contain links to third-party websites. If you click a link to another website or location, you will leave our Service, and another entity may collect information from you. We do not no control, review, or take responsibility for third-party websites or their content. This Privacy Policy does not apply to those third-party websites or to any collection of your information after you click on third-party links. We encourage you to read the policies of every website you visit. Links are provided for convenience and do not imply our endorsement of any third party or its products, services, content, or websites.

5. Your Choices Regarding Information

You have several choices regarding the use of information on our Services:

a. Email Notifications. We may send newsletters and/or promotional emails that promote our Service or third parties’ goods and/or services. You may opt out of promotional emails by following the unsubscribe instructions provided in the email you receive. Even if you opt out of promotional messages, we may still send you service-related communications, including notices about updates to our Terms of Service or Privacy Policy.

b. Cookies. You can usually adjust your browser settings to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical documentation for instructions. If you disable cookies, some portions of the Service may not function properly.

6. Data Retention

We retain your information as long as reasonably necessary to provide the Service, operate and improve the Service, comply with applicable law, and fulfill the purposes described in our Terms of Service, this Privacy Policy, and/or other applicable agreements.

Even after you request deletion of your information and/or deactivate your account, we may retain certain information for a period of time consistent with applicable law and applicable statute of limitation, or as reasonably necessary to: comply with legal or regulatory obligations; respond to legal process or governmental requests; detect, investigate, or prevent fraud, abuse or security incidents; collect fees owed; resolve disputes; troubleshoot and address issues with the Service; assist with investigations; and enforce our agreements and policies.

Where we no longer have a legitimate need to retain your information for the purposes described above, we will delete or de-identify it, consistent with applicable law.

7. Security

We care about the security of your information and use commercially reasonable physical, administrative, and technical safeguards designed to help protect the information we collect through our Service. However, no security measure are perfect or impenetrable, and we cannot guarantee the security of our systems.

If we become aware of a security incident that compromises information under our custody and control, we will take reasonable steps to investigate the situation and, where appropriate, notify affected individuals and/or relevant authorities in accordance with applicable laws and regulations.

a. Third Party Accounts and Platforms. Some features of the Service may rely on third-party platforms, accounts, tools, or services that are not operated or controlled by Soul Theory. We are not responsible for the security practices of those third parties, and we do not have the ability to access or recover credentials for third-party accounts. You are responsible for maintaining the security of your third-party accounts (including your login credentials) and for contacting the relevant provider if you believe your account has been compromised.

8. Minors

The Service is not intended for children under the age of 13, and we do not knowingly collect Personal Data from children under 13. If we learn that we have collected Personal Data from a child under 13, we will take steps to delete that information as soon as reasonably practicable. Parents or guardians who believe we may have collected information from a child under 13 may contact us as described in the “Contact Us” section below.

9. Users Outside of the United States

If you access or use the Service from outside the United States, you understand that we may collect, store, and process your Personal Data in the United States and other countries. Data protection laws in these jurisdictions may differ from, and in some cases may be less protective than, the laws in your country of residence. By using the Service and providing Personal Data, you consent to the transfer of your Personal Data to the United States and other countries as described in this Privacy Policy.

10. Users in EEA, UK, Switzerland

If you are located in the EEA, UK, or Switzerland and applicable law applies, we process Personal Data based on legal grounds such as providing the Service, our legitimate interests (e.g., securing and improving the Service), your consent (where required), and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time.

Depending on your location and applicable law, you may have rights to access, correct, delete, restrict, or object to certain processing of your Personal Data, and to request data portability. You may also have the right to lodge a complaint with your data protection authority. You can exercise your rights by contacting us as described in the “Contact Us” section below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on the Service and update the “Last Revised” date at the top of this Privacy Policy. Your continued use of the Service after any update becomes effective constitutes your acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions or comments about this Privacy Policy or our information practices, please contact us at [INSERT CONTACT EMAIL].